Meet… Sam Crowley, Owner of Fleurt


Photo: Donna Ryan Photography

What do you like about doing business in The Junction?

I love being a part of the community. West Seattle is a very friendly and grounded neighborhood. Fleurt has been very well received. I have my regulars who stop in each week for their weekly flowers and to browse for gifts. There are also many who stop in on a regular basis to say “hi”. My fellow merchants have also been a huge source of support and encouragement and their wisdom and shared experiences has helped me greatly.

How many years have you been in business?

I am in my 10th month. But who’s counting!

Who are your customers?

My walk-in customers are mostly West Seattle residents. Since Fleurt is primarily a flower shop, I receive calls from all over the US for Fleurt to deliver local flowers. There is no delivery charge for flowers in West Seattle, and just a $10 charge for other Seattle locations. Recently my customers have changed a bit due to Fleurt being featured in the October edition of Seattle magazine. I have been inundated with customers from all over. Recently, I had a couple who had just landed for the weekend from Minnesota. They had picked up Seattle magazine and read about Fleurt. They were so intrigued that they decided to make a trip to West Seattle and visit!

What do you like about owning your own business?

Photo: Donna Ryan Photography

Flexibility. It offers me a balance between work and family. Growing and nurturing my business and relationships with my customers. I have taken an organic approach to starting and growing my business. Fleurt is a locally owned independent flower shop. It is very rare in this day and economy to find a florist who is not hooked up with one of the giant network floral groups like FTD, Teleflora, 1-800. I decided early on that I did not want my business or flowers to be mandated by these types of corporations. I work with local flower growers, organic farmers, & local crafters for the gifts and home décor items. Every one of my flower arrangements is unique, special and tailored specifically to the event or occasion. Fleurt is fresh, organic and a bit edgy with a twist on the traditional. You don’t see my style or approach elsewhere. I am very creative and take great pride in everything that I offer.  One of my favorite parts about owning Fleurt has been working with all the local Brides and creating flowers for their weddings. I have had an overwhelming response and request for weddings.  In fact, we are currently featured in Seattle Metropolitan Bride and Groom magazine – featured on the front cover in February and March.

What are the challenges of owning your own business?

Trying to find the perfect balance of work and home life. But that will come later. Right now it is important for me to be in the shop most of the time as I grow the business, meet with my customers and learn what their needs are.

What do you enjoy in your free time?

I love spending time with my family and pets. I enjoy gardening, cooking, reading, tennis, watching a good movie, walks along Alki or Lincoln Park. I also like searching out new ideas and products to bring to the shop. And traveling, especially back home to Australia!

Who is your role model?

I have had several role models throughout my life, but consistently it has been my Father. He is an entrepreneur and I definitely have his genes. He taught me to take a “no fear” approach to starting and running a business. If you are passionate and love what you do, give all you have, then success will come.

What other Junction shops do you patron?

I am a huge shopper, and I love to shop in West Seattle. I frequent Capers, my son loves Curious Kidstuff, Petco for our pets, NW Art and Frame for cards and cute gifts and Bakery Nouveau (I love their croissants!).

What is West Seattle’s best kept secret?

The north access of Lincoln Park.

What do you love about West Seattle?

I love the sense of community, people, easy and convenient access to downtown, airport and mountains. I appreciate the fact that I can find anything and everything in West Seattle so I don’t feel the need to leave and cross the bridge.

If you live in West Seattle, how long and where?

I have lived in West Seattle for 11 years. I moved here from San Francisco. Our family lives 2 blocks down the hill from the shop. Very convenient!

Anything to add about your family?

My family is pretty involved with Fleurt. My daughter is my driver for flower deliveries. My son can be found after school at the back of the shop doing home work. My husband is often called upon to pick up flowers and supplies for the shop. I am thankful to my family everyday for their support, love and understanding as I grow my business and feed my creative soul.

Visit Fleurt at!

Hometown Holidays 2010 Raffle

In the spirit of the holidays, and as a thank you to our community, The Junction will give away OVER $4600 to our valued customers.* Three lucky shoppers will win grand prizes of $500 in Junction gift certificates – almost 50 winners in all. No purchase necessary. Live Local, shop The Junction, and you could win a holiday shopping spree!

AAA West Seattle Travel Store
Bakery Nouveau
Click! Design that Fits
Coffee to a Tea with Sugar
Curious Kidstuff
Donna Ryan Photography
Dr. Susanne Gee
Dream Dinners
Elliott Bay Brewery
Fresh Bistro
Funky Jane’s
Great Harvest Bread Co.
Hotwire Online Coffee House
Pegasus Book Exchange
Snap Fitness
Sound Advice
Spring Hill Restaurant and Bar
Twilight Artist Collective
Wallflower Custom Framing
Wild Rose Antiques

*Must be 18 years old to enter. Need not be present to win.

Hometown Holidays 2010


West Seattle Junction will be full of the holiday spirit with three weeks of jubilant festivities for West Seattle residents and visitors a like.  Please join us!

Hometown Holidays Headquarters: 11-4PM – Shop The Junction on Sundays and enjoy what your neighborhood has to offer.  Meet us in front of Key Bank for festivities and information on shopping, the Holiday Raffle, and in-store events.  Pathfinder PTA will offer holiday facepainting and wreath sales.

Santa Photos: 11AM-3PM Santa Photos – Santa will be here to listen to your children’s Christmas requests. Professional Santa Photos by Donna Ryan Photography and a suggested donation of $15 or more will be donated to West Seattle Food Bank.

Mule Carriage Rides: 11AM-3PM – Take a traditional carriage ride down California pulled by beautiful Belgium Draft Mules.  This is a treat to enjoy with the whole family and friends.  Carriages depart on California in front of Key Bank.

Tax Free Day 2011


Enjoy our annual tax-free day of shopping, eating and drinking in The Junction. *Paid by Junction merchants.

37 merchants in the West Seattle Junction neighborhood will be sporting a red balloon outside their business alerting customers that they’re offering all-day tax-free shopping, as well as deep discounts on a wide range of goods and services.

Participating Junction Merchants:

Participant: Additional Special Offers:
American Cancer Society Discovery Shop
Bakery Nouveau
Brunette Mix
Capers Last chance SALE on blockprinted linens.  Quilts were $225 now $49.99 | Placemats were $8.99 each, now 4/$9.99  Show this ad and save 20% off non-sale item of your choice.
City Mouse Studio and Store Take an additional 25% off all SkipHop products.
Clementine All Melissa brand shoes will be $20 at Clementine.
Click! Design That Fits
Coffee to a Tea with Sugar
Curious Kidstuff 25% off any purchases over $100. No gift wrap.
Dream Dinners Here is the coupon code for 10% off for any guest. DDANY201110
Not valid with any other promotion or offer.
Fresh Bistro
Funky Janes
Garlic Jim’s Pizza ANY Large Pizza & Pitcher of Beer or Soda for $20.
Great Harvest Bread Company
Hotwire Online Coffeehouse
Jan’s Beauty Supply Take an additional 15% off all liter bottles of salon brand shampoo and conditioner.
JF Henry 20-40% off ceramic bake ware – including Le Creuset
Knows Perfume 50 to 70% off select items.
Leisure Books
Pharmaca Integrated Pharmacy
Red Cup Espresso
Seattle Logo Pro
Shoofly Pie Company
Sound Advice 25% off all cell accessories in stock.
Stop ‘N Shop
Taqueria Guaymas
Terjung’s Studio of Gifts
The Beer Junction Free Pint glass with any $30 Purchase!
Twilight Artist Collective
Wallflower Custom Framing
Western Jewelry & Coin Exchange
Wild Rose’s 20% Off all Jewelry

Leslie Thomson, Owner of Dream Dinners

What do you like about doing business in the Junction?

Photo: Donna Ryan Photography

I love the community feel of The Junction. Everyone here is like my neighbor; my buddy.

How many years have you been in business?

We’ve been here for 6 ½ years now.

Who are your customers?

Our customers are primarily moms. We also have lots of single folks, new nesters, seniors, and empty nesters as our customer base.

Tell me something about your business that I might not have known?

We help people save money. On average, people can save about $200/month signing up with Dream Dinners 2-4 times per week. This eliminates eating out, wasting food and impulse buying. Our meals are easy, convenient and nutritional. I have a Masters in Nutrition, am a dietician and have been a certified diabetes educator for 20 years.

What are the challenges of owning an independent business?

The challenges I face are balancing family, business and taking time for myself.

What do you enjoy in your free time?

I enjoy the outdoors, kayaking, skiing and hiking with my family.

Photo: Donna Ryan Photography

What other Junction shops do you like to patron?

I like Bakery Nouveau, Coffee to a Tea, Fresh Bistro, Capers, Funky Janes, Menashe’s and Hotwire.

Anything to add about your family?

All three of my children have worked at the store at one time or another. They are now ages 19, 21 and 23 so we are officially empty nesters now!

What is West Seattle’s best kept secret?

Our sense of community is the best kept secret.  Everything here is accessible – restaurants, shopping and the ability to get around here. Oh, and Husky Deli, their ice cream is amazing!

April and May are online on the West Seattle Dream Dinners website!