From the Ofiice of Economic Development press release:
Craving a red velvet, salted caramel, or peppermint party cupcake-and an espresso drink to match? Jody Hall’s Cupcake Royale and Vérité Coffee (Vérité Ventures, Inc.) have just what you need. Founded in 2003 with only seven employees, Jody now operates four funky neighborhood locations in Ballard, Capitol Hill, Madrona, and West Seattle. In addition to supplying Seattle with its favorite food addictions, Jody has advocated in Washington, D.C. for health care reform that would make it easier for small businesses to buy affordable and comprehensive insurance for employees – one way she makes sure that her staff shares in the rewards of her business. A daily huddle among managers and employees ensures that everyone in the organization is on the same page, from company sales goals to customer service strategies. Giving back to the community is paramount as well; last year, they donated over 25,000 cupcakes to local organizations, schools, and children’s charities, helping raise an estimated $200,000 for various programs throughout Puget Sound.